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Principle #5 The principle of riding a bike. How to sell. Theory vs practice

Principle #5 The principle of riding a bike. How to sell. Theory vs practice

December 6, 2016 | Future of Business

You can read a 5000 word essay on how to ride a bike. You can have your customer read a 10,000 page book on how to ride a bike. Until you get on the bike, words on how to ride a bike add almost no value to the experience of riding a bike. Remember the principle of...

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