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No to push or pull marketing. How about moving towards something out of pure desire that is generative instead of extractive?

No to push or pull marketing. How about moving towards something out of pure desire that is generative instead of extractive?

February 26, 2017 | Future of Business

Human dynamics are complex. Co-ordinating people around a central purpose can be hard. The ‘herding cats’ experience. Very cool cats do not want to be herded. Pushing and pulling is not an elegant model. Yet it is the one our world has thrived on for the last century...

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