The dream of Syntropic Enterprises as Ubiquitous

The ultimate measure is an increased wellbeing for all humans and earth towards an eternally regenerative Universe.

If not this, then why bother? 

The increased wellbeing includes you, and your enterprise. This is not a path of heroic sacrifice.

We want your enterprise to succeed, to thrive. To grow in areas that are relevant to the increased wellbeing of all. And to consider the all-in-consequences of the growth you choose, short and long term.

Syntropic by definition is an increase in Common Wealth.

An eternally regenerative universe does not mean excess. Or obscene wealth, power or privilege. 

In the larger cycles of Universe, excess is always overcome so that the greater balance is restored. It rarely happens on the time cycle of human desire, but it will happen.

Greed is a zero sum game by natures design. The Ouroboros eats its tail.

Therefore it is a pre-requirement to have a multilayered conversation with what is enough in all domains of your enterprise and the outcomes you seek as the purpose of your beloved work and effort. And to continue this conversation on a regular basis. 

Until the steward leader and the enterprise can reach a place of knowing what is enough then they will continue to be caught in the game of winner takes all, often without even knowing this is happening.

This implies by default profound inner work as part of stewardship. 

The shattering of ingrained, inbuilt conditions into our current monetary and enterprise systems will take time and willingness to examine and challenge all assumptions.

Where has the Universe set up scarcity by design?

And where has humans designed scarcity as a feature?

How do we honour the first while dismantling the second?

Syntropic enterprise also holds as foundational that the synergistic effects and capacities of human mind to ask better questions, find solutions, and design whole new systems that are isomorphic with nature are a given. For too long we have been responding reflexively to the enculturated systems, not pausing long enough to examine core assumptions that have us reduce our extraordinary ability to think together, into a reflex response.

If we want a world with a future we need to apply our brilliance collectively to the full animation of Syntropy in our Enterprise design.

Photo taken July 25th, 2019

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About Dr Christine McDougall


Christine is an internationally recognised facilitator, practitioner, teacher coach, and authority in integrative systems design, human relational design, deep wealth design and regenerative enterprises. She has held large multi-stakeholder initiatives towards a better future or all, managing diversity, complexity and various stages of human development.

As the principal of 2:23AM – She works with leaders and enterprises globally who have a commitment to being the pioneers of enterprise change. Christine has the ability to completely re-imagine business, its role in our world, and its potential for a future for all humans. She experiences a deeper level of truth than most through applying synergetics (Buckminster Fuller’s anticipatory design science), and has a way of articulating this so others can see it as well. Christine questions the most basic assumptions that drive our complex systems and can map that back to what is needed today. She is committed to the creation of one million (to start) Syntropic enterprises = enterprises that enable a higher order. By nature they evoke gravity (attraction) and coherence towards an eternally regenerative Universe.

To learn more visit

P.S. Whenever you’re ready… here are 5 ways I can help you steward your enterprise for a world with a future.

1. Purchase the ebook, Speak the Truth for just $10. Our most important work is in human to human relationships. Often the greatest pain of our lives is when these relationships at home and in our work break down. This is a powerful tool that has restored the human connection in many of the most broken relationships. The 7 step process covered in Speak the Truth has been delivered to thousands around the world.

2. Masterclasses – (1) Unplanning Obsolescence, (2) Enterprise Architecture and (4) Syntropic Enterprise Design and Strategy. These three Masterclasses make up a new school of business and enterprise design for a world with a future. For more

3. Enterprise Architecture Launchpad – a four day intensive experience for enterprise teams of up to twenty to shift towards becoming a Syntropic Enterprise. For more information.

4. The Global Constellation of MapMakers designing enterprise for a world with a future. A community of MapMakers and Starwalkers supporting each other on designing Syntropic Enterprise. Read more here.

5. Off-site retreats for Steward leaders in the process of deep change. Be this change personal, at the enterprise level, or both. Rather than a “health retreat/spa” step into a space that enables both self refection and other refection towards the fullest expression of your Pattern Integrity in the world. To apply.

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