Our current models say we are winning, but we are losing

We are measuring and celebrating the wrong things. 

GDP measures nothing more than the speed with which stuff and money pass through the economy, all the while excluding millions of hours of unpaid labour, and the minimum of $4.7trillion cost EVERY year of harm to our natural capital – a cost that is ignored by the ‘titans’ of industry as they bloat in excess while the effect of their efforts burns the world for all, including themselves.

What else might we measure? 

New Zealand has made a bold start. Kate Raworth’s work on Doughnut Economics proposes a different lens.

What might we measure and celebrate? 

Access for all to clean water, clean air, healthy soil, education, health care? 

The all-in-accounting cost of everything we make?

The return to a world where the gap between the wealthy and everyone else is almost non existent? (In studies on societal collapse, an increased divide between the wealthy and the poor is one of three common elements that bring about collapse. And to be clear, collapse affects everyone, including those who have much.)

The amount of Earth (land and oceans) secured from any form of exploitation and extraction…returned to the Commons? 

The reduction in animal extinction rates?

The reduced need for arms/munitions/guns/weapons of war?

Communities that have 100% waste recycling, renewable energy, and local food production?

Perhaps it is past time to hold our bloated CEO’s as the Gods set to save us? (Elon Musk gets paid 40,000 times more than the average worker…on what planet is this something to be admired?) 

Perhaps they are indeed part of the problem? 

What would you like to see measured? And how do we create enterprises that hold these measures as the whole point?

This is my life work.

Photo taken June 13th, 2019

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About Dr Christine McDougall


Christine is an internationally recognised facilitator, practitioner, teacher coach, and authority in integrative systems design, human relational design, deep wealth design and regenerative enterprises. She has held large multi-stakeholder initiatives towards a better future or all, managing diversity, complexity and various stages of human development.

As the principal of 2:23AM – She works with leaders and enterprises globally who have a commitment to being the pioneers of enterprise change, where consideration of both the short term profitability and the long term costs/effects are added to the balance sheet on day one, raising the question of how else might we be successful without robbing from our children’s future.

To learn more visit www.223am.com

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