We have it backwards. Trying to change a culture by focusing on changing the culture.
To change a culture start at the only place possible…a deeply felt sense of purpose.
Align an organisation around a purpose…heartfelt, soulful, real….have it be the core reason why everything happens…from hiring to marketing to cleaning the toilets….invite everyone to be part of this purpose…the client, the supplier, the community, the staff…keep the story of the purpose alive every day because it is why you do everything….E V E R Y T H I N G
And you will have culture change. Simple, not easy…rarely done.