People love to galvanise around a purpose. Purpose gets people out of bed. Or not.
When the organisational purpose is central to everything, and I mean everything, there is far less need for carrots and sticks, clocks, performance reviews, and bonus structures.
People will volunteer, take responsibility, naturally lead, show up early, leave late, go the extra mile.
As a consequence, clients will resonant towards the organisation naturally. The marketing budget will go down. The organisation’s story will get out into the world of its own accord.
What is your organisations purpose and how could you make this central to everything you do? Why would you not do this?