A Masterclass in building enterprises for a world with a future.


May 21st and 22nd, 2019 | London, UK

July 16th and 17th, 2019 | Gold Coast, Australia


Facilitated by Dr. Christine McDougall

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Business-as-usual is not the solution to our complex challenges.

If you are seeking to solve big complex problems through your enterprise including some of the U.N. Sustainable Development Goals, then you are going to need NEW MODELS.

Even if you are working on local challenges that are connected to global systems, like domestic violence, managing waste, the circular economy, affordable housing, clean energy or alternate finance, you are not going to create real lasting solutions by overlaying the very models that created the problem in the first place.

We will not be re-arranging deck chairs on the Titanic. We are going to build new boats that make the existing business-as-usual obsolete.

Is this for you?

If you are wanting to create a new enterprise or forward an existing enterprise that holds Integrity as the ground, and brings to life products and services that support the increased well being for all, consider this Masterclass.

The Masterclass is designed for both for profit and not for profit enterprises that are committed to Integrity in ALL domains, and who hold the view that the future of enterprise is ALL human and Earth thriving.

You know we need to do things differently, you know capitalism is broken, our governance systems and enterprise design needs to be become more human centred, more able to respond elegantly to massive change. You want to be a steward leader building enterprises that become models for the future.


Working with people like you creating enterprises for a world with a future

“We have a Big Dream about agriculture – Christine has always seen our dream in bigger and bolder ways that we had envisioned. She has held the space for us as we have grown and learned and continue to do so.”

Nikki Thompson

Founder, Soil2Soul

The absolute biggest challenge prior to attending the Masterclass was how to create structure around my source idea and have the confidence to be able to follow through with effective action, and to know when I was straying off course. Having always put so much energy in the ‘how’ left me often totally overwhelmed, anxious and paralysed to move forward. Workshopping with Dr Christine McDougall and fellow attendees, helped me get to the core of my idea and to give me the structure to stay on course. I realised that we live in an abundant universe and resources to help us move forward can often be right in front of us. If you are unsure if you should attend the Masterclass I would not hesitate, the network and wisdom gained from the fellow inspiring people is priceless in itself! It hasn’t been even 24 hours yet and a vision I had has been catapulted forward because of a fellow attendee’s collaboration! This has been life changing.

David Cuschieri

Founder, Retail Design Lab

“For anyone wavering about attending Dr McDougall’s masterclass… stop and consider the value of really truly understanding what the pattern integrity of your business looks like and then being able to apply the integrity of that pattern to all of your business decisions.  Powerful knowledge that will resonate with me for a long time.  Thank you Christine for sharing your insight.”

Will Marcus

CEO, Argo Architects


A deep and sustainable connection to the very Source Idea and Pattern Integrity of your enterprise that will endure for the lifetime of its existence, in the hands of quality Steward leadership.

The clear design of how the humans supporting the enterprise co-ordinate together that enables their individual wholeness within the community of the enterprise. This enables the exponential unlocking of one of the most valuable assets you have – your people. More self managed, more accountable, highly developmental by design.

The strategy to ensure the alignment and coherence of all resourcing and message delivery – finance, people, suppliers, marketing, technology. When we create dissonance in any of these areas there is a breakdown that will affect all other areas. When in coherence the signal and transmission will be exponentially multiplied.

Collaboration between other teams in attendance to support synergy and exponential outcomes that come from cross pollination and diversity held together by the shared desire for a better world through thoughtfully designed business.

Clarify Source Idea


Identify the Pattern Integrity


Enterprise design: How to Co-ordinate Your People


Strategy, Resourcing &Collaboration




8:30AM for a 9:00AM start

Morning Shake UP

We break down assumptions. Like the fish who cannot see water, we need to see clearly the air we have been breathing so we can no longer enable it to contaminate the Pattern Integrity of what we are creating.

Afternoon Make up

Back to basics.

A. Reconnecting with the Source Idea. The very thing that inspired you to get started. If your enterprise has a longer term history, we will go back to Source. If your enterprise is new, we will enable the Source Idea to become a clear and present identity.

B. Getting to clearly articulate the Pattern Integrity of your Source Idea. The set of values, rules, agreements, boundaries, and structures that are to remain inviolate no matter what the form of expression of your enterprise. 

C. Standing in the future when your Source Idea has come alive. How will you know? What is evident in both the world of the measurable and the intangible? How will the community in which you exist know what your Source Idea and Pattern Integrity is?

D. How do you express the Source Idea and Pattern Integrity as a team. Paint it, sing it, write it, speak it, dance it….for everyone to experience. This is the creative element, where we get to embody the core animating impulse that gets us up each day with excitement.

E. What is the gap between your Source Idea and Pattern Integrity as expressed in the future, and its current place in the world. By clearly seeing the gap the pathway forward will become evident with ease.

The day will end at 5:00PM


8:30AM for a 9:00AM start

Morning Connection

What does your Source Idea need in the immediate now to enable it to flourish? This might include any or all of the following;

How does it need your team/people to co-ordinate themselves? We will look at possible models that enable various levels of self management and natural hierarchies to come alive.

The foundations for the enterprise design, governance, and human co-ordination will be created.

How do you align finance and funding methods to ensure viability. How do you provision? We are going to get very creative, as we need to break through the constraint of the story…if but for money we could do ‘x’.

How do you enable human and team development within the enterprise ongoing to ensure that your people working together create exponential results?

How do you tell the story, and to whom?

How do you measure value given and received to all stakeholders? 

What is the 100 year plan? (Or the 10, 30 or 50 year plan?)

Who are your networks, established and requiring engagement? How are you engaging them?

If you have a partnership, what is the nature of this relationship and how is it attended to in all domains?

How do we help each other as a community?

The day will end at 5:00PM

Afternoon Completion

Taking all of this, we create the strategy that feels clean, clear and certain. One you know you can do, even if it stretches you.

Your team them presents this to everyone, and invites clear requests for support, as well as makes aligned statements of commitment.


If there is a strong commitment from within the cohort, we create ongoing meetups and structured collaborative opportunities. This will be done in a way that honours all including costs in all domains.

Dr. Christine McDougall

is an internationally recognised facilitator, practitioner, teacher coach, and authority in integrative systems design, human relational design, the development of the leader as steward and regenerative enterprise design. She has held large multi-stakeholder initiatives towards a better future or all, managing diversity, complexity and various stages of human development.

As the principal of 2:23AM – She works with leaders and enterprises globally who have a commitment to being the pioneers of enterprise change, where consideration of both the short term profitability and the long term costs/effects are added to the balance sheet on day one, raising the question of how else might we be successful without robbing from our children’s future.

She is the author of;

  • Dare to Care- Radical Truth with Compassion – a two day workshop on speaking the radical truth with compassion (The Speak the Truth ebook is available for download.)

  • Unplanning Obsolescence – A MASTERCLASS in building enterprise for a world with a future. 

  • Beauty of Beginnings – a daily short contemplation and sunrise photo

  • Stewardship – in the editing phase – a book and workbook for enterprise design for the future


Where It’s At

Gold Coast Innovation Hub

36 Laver Dr, Robina QLD 4226

Gold Coast Innovation Hub


The intention of this Masterclass is to make it accessible to all participants. 

We keep the numbers capped at 25 people.

The monetary cost for the two full days will be a choice between;

Startup or Individual $350 AUS

Intermediate Enterprise $800 AUS

Established Enterprise $1500 AUS

*plus GST

This is based on Integrity.

The fee includes lunch and morning and afternoon tea.

*If you are unable to pay this fee then please apply and we will discuss other methods of value exchange.

*Teams get a discount based on numbers.




+61 (0) 414384000

*Between 7AM and 5PM Brisbane Australia time




P.O. Box 950, Surfers Paradise, Qld, 4217


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